Media Training – Self-paced online learning

Interviews can be tricky sometimes, especially if the issue is a bit controversial.  So you will want to make sure you don’t get distracted and you make the most of this valuable opportunity to communicate with your audience.

In addition to our well-established in-person media training service, Reputation Australia has a self-paced online learning module called “Mastering Media Interviews”.  It is all about getting you ready for an interview and get your message across. The program has been developed by a team of journalists and PR professionals with more than 30 years experience in the field.  You can take your time and complete the program online in your own time and your own way.  And yes, it does work on a hand-held device.

The course is in three sections:

  • Section 1 is about newsworthiness and discusses what reporters are looking for in news stories.
  • Section 2 is focused on formulating the most successful message in terms of relevance to the audience, as well as expressing the message in a brief, concise media-friendly way.   We also concentrate on how to get that all-important message into the interview as early as possible and as often as possible.
  • Section 3 covers We consider the best ways to liaise with reporters.  We also talk about our options for appeal to the media if we feel that we’ve been seriously misrepresented or given unfair treatment.

You can review any of the materials at any stage to refresh your memory on the key points.

At the end of the course, you’ll have a plan to make best use of a media interview opportunity from beginning to end.

Each lecture comes with special download materials so you will have all the tools you need.  And if you ever need more support in media relations or you would like to get in some practice runs before the interview, help and support is at hand.

This new program is available via our online learning portal.  Meanwhile, if you are interested in developing the communication skills of your team in business or the public sector, please get in touch.