Stakeholder Engagement – Government

Communication through multiple channels lets us reach a large audience quickly and persuasively.  With Stakeholder Engagement Training, you can use these opportunities to enhance or protect your reputation.

Communication today is being revolutionised. People can now find out about what is happening in the public service and government organisations much more quickly and easily through a myriad of channels from the news to Facebook.  While we engage with stakeholders, we have some influence over their perceptions and behaviour. But vast increases in the volume and speed of information flow, particularly online, are conspiring to make effective communication more of a challenge.  This is true for all organisations but for Government organisations, it is particularly challenging to manage their reputation.

A public sector organisation that doesn’t know how to deliver its message through a constituency’s preferred channels in a way that fits the culture of the audience simply won’t be heard.

In response to this need for more effective Public Relations, Reputation Australia has developed the Messaging for Stakeholder Engagement workshop, an interactive seminar designed to give government participants knowledge and practice in how to identify and act on valuable communication opportunities.

Participants gain an understanding of key communication principles. The essence of what constitutes a persuasive message and practice in delivering them in a range of contexts provide participants with a solid grounding from which to proceed.


By the end of the program, participants will:

  • Be better informed about what constitutes persuasive messages.
  • Have an understanding of stakeholders’ requirements and therefore understand how to identify key, persuasive themes.
  • Understand how to frame messages in an accessible and relevant way.
  • Have a plan for identifying and preparing responses to tough questions.

Stakeholder Engagement – Government

All training programs contain the following. However, programs can be designed specifically to meet your requirements.

  • The tangible and intangible value of effective communication
  • Identifying communication opportunities
  • Messaging – establishing an audience-oriented, outcome-linked core theme
  • Exercise1 – Use the process provided to develop a core theme for stakeholder engagement
  • Message packaging – how to structure your message in a tight and compelling manner
  • Exercise 2 – Using the Message Planner, draft a suite of themes for stakeholder engagement
  • Steering a Q&A – determining the outcome and getting your message across
  • Issues such as ‘off-the-record’ or ‘No Comment’
  • Exercise 3 – an on-camera practice roleplaying a stakeholder engagement such as a community meeting, media interview or other. These are then played back with critique
  • Exercise 4 – another on-camera practice roleplaying a stakeholder engagement such as a community meeting, media interview or other. These are then played back with critique
  • Summary and discussion

Our Approach to Training

  • We research your organisation, your area of government and your issues before each program to make the role-play exercises relevant and realistic.
  • Each course is structured to meet the needs of each participant.  This means that you get the maximum return on the time spent in the program.
  • Our Trainers are committed to providing individualised coaching in a small group environment.

The Reputation Australia team has been supporting government in a range of communication functions, including building constituencies for stakeholder engagement, for more than 30 years.

Our people are all seasoned veterans with a well-earned reputation in the field.

We have people on the ground in Sydney, Melbourne, Canberra, Adelaide, Perth and Hobart.  However increasingly, we are delivering programs in an online virtual environment opening up our training solutions and services to a broader audience spread across Australia and around the world.

Contact us to find out more about our solutions.