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Welcome to our Articles section. Here you will find items on a range of issues involving creating and maintaining a good reputation with stakeholders in the 21st century. Whilst this is an extremely broad topic, we are Articles - Reputation Australia Public Relations Online Social Media training particularly keen on items about shaping public perception, influencing populations via conventional channels and the online world.

If you would like to contribute an article, please contact us here or email it to [email protected]

If it appears here, it will also appear across a range of social media including Facebook, X, Linked In, WordPress and more.

Racism Crisis Comms analysis

By Steve Cropper

Bankstown Hospital and NSW Health’s crisis response to nurses’ antisemitic remarks demonstrated operational decisiveness but exposed weaknesses in community engagement and narrative management.

Trump will fail

By Steve Cropper

IUltimately Trump will fail. Politics in western democracies is subject to constant change. Although there are moments when a person or a party’s power feels overwhelming, it never lasts. Right now, Trump feels invincible, but this will change.

The West just got bitch-slapped

By Steve Cropper

In a groundbreaking development, Chinese AI startup DeepSeek has unveiled its latest model, DeepSeek-R1, which rivals leading AI systems like OpenAI’s ChatGPT but was developed at a fraction of the cost. This achievement has sent shockwaves through global markets, particularly in the US where NASDAC stocks took a nose-dive.

Advance Australian AI

By Steve Cropper

Australia is grappling with the rapid development of artificial intelligence (AI), but its approach pales in comparison to the United States’ ambitious Stargate project. The differences highlight Australia’s potential risks of falling behind in the global AI race.

Is the Lucky Country’s luck running out?

By Steve Cropper

Australia’s economy was the envy of the western world for half a century earning it the nickname “the lucky country”. Now, that luck is in doubt with the first recession in more than 30 years. And in an election year, that’s gonna hurt.

The changing face of Australian regional media

By Steve Cropper

The landscape of regional journalism in Australia is undergoing significant transformation, presenting both challenges and opportunities for independent media.

AI in the Australian Security Industry

By Steve Cropper

Is the AI genie out of the bottle? As the Security Industry explores potential applications for Artificial Intelligence Artificial, the question remains how will the industry ensure that it doesn’t lose control of this new intelligence, whose potential for good or evil is not yet known.

ON DISPLAY – How to get good outcomes from a display presence at a trade show, conference or expo.

By Steve Cropper

There has been a steady increase in events. As the tide comes back into the events industry post-COVID-lockdowns, there are more opportunities for face-to-face contact with potential customers, partners and media.
Here are 10 ideas to get good outcomes from your display presence at an expo.

When in the Central West, do as the Central Westerners do

By Steve Cropper

Population growth in regional Australia is now outstripping capital cities. But city businesspeople wanting to escape to the high country will have to adapt to a Central Western way of doing things – and the time to plan is now.

How we can avoid Australia’s potential security crisis.

By Steve Cropper

Aussie businesses have come a long way in adopting digital technologies to improve operations, but there’s a lot more to do. The rise of cloud computing, big data analytics, and the Internet of Things (IoT) has led to an increased reliance on sensitive data and systems, making it so important for organisations to develop strong cybersecurity measures to protect their assets.

Australia’s military defence must include cyber defence

By Steve Cropper

Our political leaders are warning of armed conflict in the Indo-Pacific. But there’s more to worry us than bombs alone.

Critical infrastructure (aviation, rail, telecoms, electricity, ports, etc) are always prime targets in any armed conflict. When the Japanese hit Darwin in 1942, it was to knock out the city’s seaport and airfields and cripple its trade and defence capability.

An Informed Alternative to Conventional Warfare

By Steve Cropper

These days, there is a lot of attention on Australia’s defence readiness, but if we are seriously out-gunned by a gigantic adversary, perhaps our focus should shift to an alternative to conventional warfare – “Information Warfare”.

The “Truth” – First Casualty of War

By Steve Cropper

Western observers are often frustrated by the distinctly Russian and Chinese practice of declaring that something is false when it is known to be true and vice versa. But the concept of “truth” is not universally shared. This difference is increasingly becoming a point of friction between the eastern and western hemispheres, especially in tense times.

Self-paced Online Learning: Reputation Australia announces new Media Training module that you can complete on your own, in your own place, at your own pace – all online.

By Steve Cropper

Our online learning portal at www.reputationonlinelearning.com

Reputation Australia

In communication, the law,
crisis & issues management,
on-air, in print or online,

the emphasis is always
on enhancing an
organisation's name.

By Steve Cropper

By Steve Cropper

IUltimately Trump will fail. Politics in western democracies is subject to constant change. Although there are moments when a person or a party’s power feels overwhelming, it never lasts. Right now, Trump feels invincible, but this will change.

By Steve Cropper

By Steve Cropper

Australia is grappling with the rapid development of artificial intelligence (AI), but its approach pales in comparison to the United States’ ambitious Stargate project. The differences highlight Australia’s potential risks of falling behind in the global AI race.

By Steve Cropper

Australia’s economy was the envy of the western world for half a century earning it the nickname “the lucky country”. Now, that luck is in doubt with the first recession in more than 30 years. And in an election year, that’s gonna hurt.

By Steve Cropper

The landscape of regional journalism in Australia is undergoing significant transformation, presenting both challenges and opportunities for independent media.

By Steve Cropper

Is the AI genie out of the bottle? As the Security Industry explores potential applications for Artificial Intelligence Artificial, the question remains how will the industry ensure that it doesn’t lose control of this new intelligence, whose potential for good or evil is not yet known.

ON DISPLAY – How to get good outcomes from a display presence at a trade show, conference or expo.

By Steve Cropper

There has been a steady increase in events. As the tide comes back into the events industry post-COVID-lockdowns, there are more opportunities for face-to-face contact with potential customers, partners and media.
Here are 10 ideas to get good outcomes from your display presence at an expo.

When in the Central West, do as the Central Westerners do

By Steve Cropper

Population growth in regional Australia is now outstripping capital cities. But city businesspeople wanting to escape to the high country will have to adapt to a Central Western way of doing things – and the time to plan is now.

How we can avoid Australia’s potential security crisis.

By Steve Cropper

Australia’s military defence must include cyber defence

By Steve Cropper

Our political leaders are warning of armed conflict in the Indo-Pacific. But there’s more to worry us than bombs alone.

Critical infrastructure (aviation, rail, telecoms, electricity, ports, etc) are always prime targets in any armed conflict. When the Japanese hit Darwin in 1942, it was to knock out the city’s seaport and airfields and cripple its trade and defence capability.

An Informed Alternative to Conventional Warfare

By Steve Cropper

The “Truth” – First Casualty of War

Self-paced Online Learning: Reputation Australia announces new Media Training module that you can complete on your own, in your own place, at your own pace – all online.

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Reputation Australia

In communication, the law, crisis & issues management, on-air, in print or online,

the emphasis is always on enhancing an organisation's name.

GET IN TOUCH

SEND US A MESSAGE

Quick Links

Services

Locations

Contact Us

In communication, the law,
crisis & issues management,
on-air, in print or online,

the emphasis is always
on enhancing an
organisation's name.