Public Relations – Government
Reputation is probably best known for Public Relations for Government and we’ve been doing it for the past 30 years. Our PR professionals have worked inside and alongside government at all levels as well as major government organisations.
Reputation supports you in launching your brands, promoting new or existing products and services. We can deliver social media management including production of podcasts and videos and graphic design as well as an extensive range of training and tailored communication skills development programs.
Our consultants are accomplished, senior PR professionals and seasoned journalists with extensive hands-on media management experience. We are well-equipped to develop powerful PR strategies (both online and offline), professionally manage a specific issue – or supply an on-going PR service.
Specifically, we can provide:
- PR planning, encompassing conventional and/or online communication channels
- Crisis Communication advice and support
- Issues management
- Media training, PR planning, speech-writing and presentation skills
- Short-term or on-going media liaison including provision of a dedicated, experienced media spokesperson
- Writing and/or distribution of news releases
- On-going management of a dedicated blog, podcast or vodcast
- Speech writing
- Copy writing for annual reports, brochures, your website or information sheets
- Creation of presentation materials including slide decks, audio or video content
- Corporate videos or video content for your website
- Integrated consultancy to compliment your existing in-house or agency advertising or marketing departments
- Design
Our team has a rich resume of experience in Public Relations in the public sector including:
- Telecommunications
- Aviation
- Resources
- Finance
- Healthcare
- Primary Industry
- Land and water resources
- Family and community services
- Fisheries
- Transport safety and investigation
Blogs, Vlogs and Podcasts
Video and audio content can be applied to great effect as part of an online communications strategy. Reputation Australia can create compelling content using video and audio in a conventional sense and in an online environment. We produce web TV programs, corporate videos, documentaries and specialist training programs for clients worldwide.
We will produce video content for your trade show, presentation, sales package, website or social media content to add vibrancy and value.
Training in how to develop PR plans
Our program is designed to transfer our skills into your department or government organisation. The program is part experiential learning and part mentoring. Over time, we can develop the Public Relations skills set of your in-house people. The program includes:
Newsworthiness and Messaging
- Getting Coverage – what constitutes a news story?
- Messaging – the most effective thing to say?
- Developing a news release
- ‘Selling in’ a news story – The best approach when taking a story to the press
- Basic media interview skills – the essential knowledge of a skillful media spokesperson
Developing a Public Relations Plan
Ten elements of PR planning from Situation Analysis to budgeting and performance measurement.
Social media
The online media space – use of social media such as Facebook, LinkedIn and X plus monitoring tools to keep in touch with what others are saying about your organisation.
Reputation was founded in 2003 by Steve Cropper, a TV and Radio journalist, political adviser and Public Relations Director. The team can deliver excellence in Public Relations and reputation management advice and support.
To discuss how Reputation can support your organisation, please contact us.
