Design

An organisation’s reputation is reflected in good design.

Reputation design

 

Reputation Australia delivers solutions to organisations be they in government, the corporate sector, retail, education, tourism, not-for-profit – indeed any pursuit where communication with important audiences is enhanced by creating or improving the visual experience.

This could be a simple logo creation or part of a total re-brand. It might include visuals for PR campaigns, annual reports, Point-Of-Sale material, brochures, flyers and signage.

​Reputation Australia’s Designers will create and deliver unique concepts – from beginning to end.

We also create video and animation to enhance your website, presentations or product launch.

Included here are some samples of recent work and a video presentation of the portfolio.

If you would like to discuss your graphic design needs contact us to arrange a free consultation. We look forward to providing you with an innovative and creative solution to your visual communication plans.

In government and business, industry and retail, the not-for-profit sector and politics – and in all other walks of life, we are surrounded by design. And yet too often, we see design just as a logo or the layout for a document.

And that’s unfortunate because any organisation can enhance their communication with key audiences by investing time and thought into creative use of their visual assets.

The answer lies in astute graphic design. The fact is, design is a vital element in brand strategy and is a key component in effective reputation management.

But what is it exactly? “Graphic design” involves planning and projecting ideas and emotions visually. It can be physical or virtual and may include words, images, colour, graphics, animations and videos.

Sometimes, the viewer experiences these designs in a single moment. Or the experience can take place over a long period of time. The viewer can also form some emotional attachment to certain designs.

Applications

A visual element can be applied to practically any scale from a single label on a product to a national campaign for an entire product range. It can be used to develop an organisation’s logo and can be scaled up to embrace a digital and physical brand campaign.

Designing can be applied to any purpose; in business and retail, for government, education, culture, politics and more.

Most people recognise design that is meant to be experienced in an instant like text and image on posters, advertisements, packages, newspapers and other printed material. But design also goes to work on information and graphics for visual experiences that are to be experienced for a fixed time period such as the opening credits of a movie, an online video or a website.

Increasingly in the 21st Century, Designers work on interactive designs where the content is fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital experiences. And this is where design has really evolved in recent decades. Nowadays, design differentiates itself by adding another element: responding to the actions of the viewer.

Editorial design for web and mobile is the most tangible example of content-driven work, including publication websites, mobile apps and blogs.

Some design involves the presentation of streaming information, also known as data visualisation. Other designers work on digital products, which are digital services or platforms that can be brought to market.

If you would like to discuss your graphic design needs contact us to arrange a free consultation. We look forward to providing you with an innovative and creative solution to your visual communication plans.

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