Steve Cropper Reputation Australia media training crisis management

Reputation Australia

In communication, the law,
crisis & issues management,
on-air, in print or online,

the emphasis is always
on enhancing an
organisation's name.

Steve Cropper

Reputation Australia’s Founder, Steve Cropper has been providing organisations with media training and issues management advice since 1988.

His career spans journalism, politics, Public Relations and online marketing communications, culminating in the establishment of Reputation Australia in 2003. Through the 1980s, he was a TV radio reporter and newsreader for National Nine News, 2UE and ABC.

Since founding Reputation Australia in 2003, Steve has continued as a media trainer, coaching business leaders in how to apply their communication skills in the media. He also advises clients across the Asia–Pacific region in crisis & issues management.

Steve has a Master’s Degree in Digital Media.

Managing director



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