Speech Writing for Business
Develop the skills to write speeches that engage, persuade and inspire through practical, hands-on training.
Writing Successful Speeches
Speech writing is a valuable talent. This course develops skills to write better speeches for oneself or for others. The emphasis is on writing speeches that will capture and hold an audience’s attention. This often is a difficult adjustment for many to make, because they are more accustomed to writing formulaic reports designed for functional efficiency, lacking in human personality. The greatest discovery most participants make is that they are allowed to write speeches that are designed to be persuasive, engaging and sometimes even entertaining.
This workshop will equip anyone responsible for preparing speeches for themselves or colleagues.
Participants cover:
- Writing in a lively and engaging fashion
- The importance of the introduction
- Speech structures
- The power of telling stories
- The powerful conclusion
Speech Writing
It is important to distinguish between this program (that addresses the art of speech writing) from our Powerful Presentations workshop (that develops the presentation skills of public speakers). Speech writing is a skill that is more than writing an essay. It’s a succinct preparation of thoughts, messages and triggers to engage an audience.
Outcomes
By the end of the program, participants will:
- Appreciate the function of a speech as distinct from the preparation of a written report.
- Have an understanding of how to research essential elements for a speech, how to interview the person who will deliver the speech (if applicable).
- Understand how to structure a speech, starting with a powerful opening, through to a memorable conclusion, incorporating a call-to-action, if appropriate.
- Know how to write a speech that gets the message across to the audience in an informative, persuasive and engaging way.
Participants receive a suite of training resource called, ‘Writing Successful Speeches’. It consists of:
- a complete set of course notes covered during the sessions
- a templates for developing a speech plan, a structure for the speech
- a speechwriter’s checklist
- a sample speech
- and more.
Session Structure
Irrespective of whether the course is done in one-hit or spread over multiple sessions, whether it is delivered in-person or online, all Successful Speeches programs contain the following. However, programs can be designed specifically to meet your requirements.
- Main characteristics of a speech
- Break down of what is needed for a good speech
- The speechwriting process
- Preparation
- Interviewing (yourself or others)
- Researching
- Organising and writing
- About the spoken word
- Conveying your conviction
- Summary
Our Approach to Training
- Each course is structured to meet the needs of participants. This means that you get the maximum return on the time spent in the program.
- Our Trainers are committed to individualised coaching in a small group environment.
Reputation has been supporting companies in a range of industries and sectors, including preparing and drafting speeches. We’ve been doing this for more than 30 years.
Our people come from various backgrounds in business and government and are seasoned veterans with a well-earned reputation in the field.
Contact us to find out more about our solutions.